Business Circle's New Website

Transforming a Legacy: Modernizing Business Circle's Digital Presence for Enhanced Efficiency and Engagement

We partnered with Business Circle, Austria's largest conference company, to revamp their online presence with a transformative web development project, bringing their 30-year-old brand into the modern digital era. The project encompassed a range of services designed to enhance usability, efficiency, and content discoverability for both the company and its visitors:

Key Features and Achievements:

• Challenging Migration: Successfully migrated their legacy site from Joomla to Webflow, modernising the platform while preserving decades of valuable content and ensuring a smooth transition.
• Workflow Restructuring: Restructured their site’s backend by introducing new collections and fields, interconnecting data to streamline management and enhance functionality.
• Content-Driven Approach: Transitioned the site to a content-first model, enabling visitors to easily explore Business Circle's wealth of free resources, including articles, interviews, videos, and podcasts, and linking these materials to related events for a seamless user experience.
• Personalised Homepage Experience: Designed a dynamic homepage that allows visitors to select topics of interest, filtering content across all sections to provide a tailored browsing experience.
• Advanced Events Catalogue: Created a new events directory with intuitive filters for topics and formats, making it simple for users to find relevant events.
• Enhanced Backend Efficiency: Developed a streamlined backend system, significantly reducing the time and effort required for the team to manage upcoming events compared to the previous Joomla setup.
• Integrated Newsletter System: Connected the site to a new newsletter tool that automatically applies consistent branding to all emails without requiring templates, optimising workflows for the marketing team. This tool also ensures mobile-friendly emails that are error-free and load seamlessly.
• Marketing and Design Templates: Produced easy-to-use templates for marketing assets and workflows to ensure images are resized to the correct dimensions, eliminating the need for constant designer input.
• Mobile Responsiveness: Ensured the site is fully responsive, delivering a seamless experience across all devices, significantly improving mobile functionality compared to the previous version. This ensures a much smoother experience for the growing number of visitors accessing the site via mobile devices.
• SEO Optimisation and Error Management: Improved site structure to avoid 404 errors and SEO penalties, ensuring better search engine visibility and a frustration-free user experience.
• Content Integration: Brought into the site valuable content previously only offered on external platforms, such as a catalogue for YouTube videos and a widget for LinkedIn posts. This ensures that all the company’s content is seamlessly reflected on their website, offering visitors a more comprehensive and engaging experience.

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