Business Circle's New Website

Transforming a legacy brand into a future-ready platform, we collaborated with Business Circle – Austria’s leading conference provider – to modernize their digital presence and bring over 30 years of expertise into the online age. Through a comprehensive web development project, we created a streamlined, user-friendly platform that enhances internal workflows and makes content more accessible to users. From improved usability and efficiency to intuitive content discovery, the new website sets the stage for Business Circle’s continued success in a digital-first world.

Key Features and Achievements:

• Challenging Migration: Successfully migrated their legacy site from Joomla to Webflow, modernising the platform while preserving decades of valuable content and ensuring a smooth transition.
• Workflow Restructuring: Restructured their site’s backend by introducing new collections and fields, interconnecting data to streamline management and enhance functionality.
• Content-Driven Approach: Transitioned the site to a content-first model, enabling visitors to easily explore Business Circle's wealth of free resources, including articles, interviews, videos, and podcasts, and linking these materials to related events for a seamless user experience.
• Personalised Homepage Experience: Designed a dynamic homepage that allows visitors to select topics of interest, filtering content across all sections to provide a tailored browsing experience.
• Advanced Events Catalogue: Created a new events directory with intuitive filters for topics and formats, making it simple for users to find relevant events.
• Enhanced Backend Efficiency: Developed a streamlined backend system, significantly reducing the time and effort required for the team to manage upcoming events compared to the previous Joomla setup.
• Integrated Newsletter System: Connected the site to a new newsletter tool that automatically applies consistent branding to all emails without requiring templates, optimising workflows for the marketing team. This tool also ensures mobile-friendly emails that are error-free and load seamlessly.
• Marketing and Design Templates: Produced easy-to-use templates for marketing assets and workflows to ensure images are resized to the correct dimensions, eliminating the need for constant designer input.
• Mobile Responsiveness: Ensured the site is fully responsive, delivering a seamless experience across all devices, significantly improving mobile functionality compared to the previous version. This ensures a much smoother experience for the growing number of visitors accessing the site via mobile devices.
• SEO Optimisation and Error Management: Improved site structure to avoid 404 errors and SEO penalties, ensuring better search engine visibility and a frustration-free user experience.
• Content Integration: Brought into the site valuable content previously only offered on external platforms, such as a catalogue for YouTube videos and a widget for LinkedIn posts. This ensures that all the company’s content is seamlessly reflected on their website, offering visitors a more comprehensive and engaging experience.

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