The Vienna-based fashion label lackenau underwent a full website relaunch with a fresh rebranding and the launch of a user-friendly Shopify online shop. The aim was to bring the brand’s core values – sustainability, regional focus, and timeless design – to life in the digital space while boosting visibility and sales.
The existing website was modernized both technically and visually, and the product catalog was migrated to a mobile-optimized, responsive shop system. The focus was on clear user guidance, ease of use, and a web design that consistently conveys the brand's identity.
The new branding – including color scheme and typography – was defined as part of the relaunch and seamlessly integrated into the digital identity. Additionally, the entire site was search engine optimized to strategically increase visibility for relevant search queries.
With the new web presence, lackenau positions itself as a modern, responsible fashion label with an authentic and user-oriented online experience – conceived, designed, and implemented by checkpointmedia.
